We design for a circular future - reducing environmental impact and minimizing waste. Our approach to durability goes beyond quality craftsmanship; it’s about designing garments that evolve with you.
We're always striving to use the highest possible share of responsible fabrics. We define responsible fibers as materials that ensure a reduced environmental impact by lowering CO₂ emissions, pesticide use and water consumption.
All garments in our Essentials collection contains either organic cotton, responsible wool, recycled polyester or Lenzing™ branded fibers. Guaranteed that raw materials are fully traceable and certified. By offering durable Essentials, we believe that we minimize the consumption of the individual consumer and hence the environmental footprint.
When deciding on the raw material it is important always to use raw materials with the lowest possible environmental footprint. If pre-booked fabrics are already in stock it is a clear priority to use these up before requesting new materials.
When designing for circularity we always use raw material defined in below priority.
01
Fully certified garments
Definition:
Garments made with full certifications from GOTS, GRS, or TENCEL™ and LENZING ECOVERO™.
Garments are transparently produced with 100% traceability to raw material.
Details:
GOTS-certified organic fibers: Cotton, linen, wool, hemp
GRS-certified fibers:
Polyester, nylon, cotton, wool
Lenzing fibers:
Lyocell (TENCEL™), Modal (TENCEL™), or Viscose (LENZING™ ECOVERO™) with a product license.
02
Certified Raw materials
Definition:
Garments produced from certified yarn or fabrics.Guarantees that raw materials have a valid traceable certificate obtained.
Innovative materials may not have certificates yet but are included ad hoc to support the transition to more sustainable materials.
Details:
Organic Cotton, LWG Leather, Recycled Wool, Recycled Polyester, Recycled Nylon, Recycled Cotton, RWS Wool
Innovative materials:
Deadstock, CYCLO yarns, NewRetex yarns, TENCEL™ Lyocell x REFIBRA™, CIRCULOSE®.
03
Conventional garments
Definition:
Garments where no further steps towards the use of responsible materials are made.
Details:
Conventional yarns and fabrics.
Chetna Cotton
When possible we use Chetna Cotton in our production. Chetna Organic is working with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation.
Read more about Chetna Cotton here.
