We call our community womanhood indicating that it is am gathering of women with common values and lifestyles. The shared denominators of the Soft Rebels target group are not limited to race, sexual orientation, religious belief, financial status, or other personal matters. Instead, the common values of the Soft Rebel are based on seeking higher knowledge of what it means to be a woman. Together with our community, we believe in a fair society where all genders are valued equally. Representing the female gender, we feel it is our responsibility to promote equality as well as accommodate diversity. We look to act as a beacon of the modern female and enlighten our followers with content fit for women of the 21st Century. And the Soft Rebels movement is one we share with our community: We are all on a journey of female empowerment and this journey is manifested in our campaigns and collections throughout the years.